Gymshark Athlete Program: 15 Facts You Should Know

The Gymshark Athlete Program sponsors some of the top and most influential athletes in the 21st century.

One of the reasons Gymshark has become so popular is its clever use of social media. Gymshark has formed a community of influencers known as Gymshark athletes who act as brand ambassadors.

This guide will tell you everything you need to know about the Gymshark athlete program- and how to claim such a high title.

What is a Gymshark athlete?

A Gymshark athlete is a training enthusiast who acts as a brand ambassador. Gymshark athletes share videos of their workouts and wear and discuss branded apparel and gear on social media.

Give it a try next time you’re at the gym. If you see someone filming their workout dressed head-to-toe in designer clothes, you can bet they’ve found a Gymshark athlete.

What do Gymshark athletes do?

Think of Gymshark athletes as social media influencers, just like everyone else. A Gymshark athlete wants to show the world what this company’s fitness goal products can do.

This usually happens through social media. On video sites like YouTube and TikTok, search for “Gymshark athlete profram” and you’ll find a slew of fitness fanatics sharing information about their workouts and frequently discussing the benefits of Gymshark clothing and gear.

Gymshark athletes don’t just go around talking bullshit. The key term is “influencer”. Gymshark chooses to sponsor athletes who will be able to promote its brand and encourages consumers to invest in Gymshark products.

This means that simply having a great body is not enough. Gymshark athletes must also be charismatic and persuasive.

Gymshark athletes also often perform promotional tasks offline. It’s common for Gymshark athletes to travel the world, meet brand enthusiasts, and hold question-and-answer sessions.

Who was the first Gymshark athlete?

Gymshark Athlete Program: 15 Facts You Should Know | EXPAAT
Ben Francis – CEO/Founder Gymshark.

In many ways, the first Gymshark athlete was Ben Francis, who owned the company. Francis was a fitness bunny and in 2013 he invested in a spot at the BodyPower Expo held in Birmingham, England.

Francis took the opportunity to showcase a redesigned Luxe tracksuit which sold out in 30 minutes on the company’s website.

Inspired by the power of influencer marketing, Francis struck a deal with famed YouTube stars Scott Herman and Lex Griffin.

These social media stars received free Gymshark clothing in exchange for online promotion. Followers quickly tried to imitate the looks of these athletes and so a marketing strategy was born.

Since then there have been several Gymshark “firsts” athletes. Los Angeles model and fitness guru Nikki Blackketter was Gymshark’s first athlete.

Meanwhile, personal trainer Beyant Kaur has become the first South Asian Gymshark athlete to wear traditional Sikh hats alongside Gymshark apparel, demonstrating the brand’s commitment to diversity and inclusion.

Who is the youngest Gymshark athlete?

At the time of writing, Estonian bodybuilder David Laid is the youngest athlete at Gymshark.

Laid was born in January 1998 and started training at the age of 14. Bullied as a teenager because of his thin and lean stature, Laid took up strength training and underwent a drastic transformation that caught the attention of Gymshark.

Since then, Laid has become one of the most prominent fitness influencers on social media. Watch this video from his official YouTube channel to see her body transformation.

Do Gymshark athletes get paid?

Compensation as a Gymshark athlete does not come with a base salary. Each athlete receives a different salary rating based on popularity, influencer results, and length of stay as a Gymshark athlete.

Don’t expect a six-figure monthly salary in your early days as a member of the Gymshark athlete program.

Firstly, most Gymshark athletes receive a cash payment. This can take the form of products such as clothing. Over time, this may evolve into a financial settlement.

There is no question that this can lead to a financially lucrative career. It is believed that some of the best-known and most respected Gymshark athletes make as much as $100,000 a year through sponsorship deals. Of course, other sources of income remain open.

How much does Gymshark pay David Laid?

Gymshark does not openly disclose how much it pays individual athletes and influencers. David Laid is believed to have a personal net worth in excess of $1 million.

Although Laid has many sources of income, Gymshark sponsorship can be considered the most important.

Do Gymshark athletes get free clothes?

Free clothing is one of the biggest perks of becoming a Gymshark athlete. Brand ambassadors receive the latest and greatest clothing, often before the items go on sale to the public.

Of course, there is no free lunch. These free clothing items are not being given away to show Gymshark’s kindness.

Athletes are expected to feature the clothing in their videos and photos on social media to entice consumers to purchase.

Do Gymshark athletes have discount codes?

Gymshark apparel and gear are so popular that they rarely sell for less than full price. You might find a promotion once or twice a year, but Gymshark rarely offers deals or promo codes.

As with most successful businesses, there is no real need to do this.

In very rare cases, Gymshark may send a discount code directly to consumers. This is usually compensation for a problem with an order.

Don’t watch Gymshark athlete videos where you just expect them to offer a discount code at the end. That almost never happens.

Do Gymshark Athletes Take Steroids?

Gymshark started out as a company specializing in selling bodybuilding supplements – not steroids – before specializing in apparel.

The company does not comment on the use of such tools. What a Gymshark athlete puts on their body is a matter of personal choice, as are the consequences of such a choice.

Therefore, there is no simple “yes or no” answer to this question. Some Gymshark athletes may choose to use performance-enhancing drugs.

Our advice is to identify specific athletes in the Gymshark stable that you identify with and examine their personal views on PEDs.

What does it take to be part of the Gymshark athlete program?

On paper, anyone can become a Gymshark athlete. There are no age, gender, race, or religious restrictions. However, you need the following to be considered for the Gymshark Athlete role.

  • Gymshark clothing! The brand will not provide free clothes to everyone. You need to speculate to accumulate by investing in Gymshark exercise equipment and displaying it on your social media profiles.
  • Tireless commitment to fitness and exercise and a body that shows it – although you don’t necessarily have to be an Adonis if you have other qualities
  • A large existing social media audience that you interact with regularly. Gymshark’s job isn’t to find followers for you – they want you to bring them, new customers
  • Charisma on camera – Monosyllabic grunts while working out don’t make a fun video for viewers

Above all, Gymshark athletes must have a unique hook — whether based on aesthetics, personality, or anything else — and the rare ability to influence others.

Gymshark selects ambassadors based on this ability. This is a unique X factor that cannot be described. Either you have it or you don’t have it.

How do I become a Gymshark athlete?

Gymshark is always looking for new athletes. If you’re interested in becoming a brand ambassador, be sure to film and post your workouts regularly – and bookmark the official Gymshark profiles.

If the company likes what they see, they will contact you to discuss all possibilities.


Gymshark apparel is worth investing in for its quality, and Gymshark athletes deserve attention and admiration for their dedication to fitness. The opportunity to become a Gymshark athlete is welcome motivation to help with your training too!

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